In your pursuit of making millions online, the most important decision you will have to make is choosing the correct niche as your target audience. Do not fall into the trap of playing the “it’s for everyone” game, because it never is, and even if it was, you would never be able to afford it. […]
Tech
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A man who helped me dream
“Having done several thousand interviews in all media, I’m now completely fed up with talking (even about myself). Everything anyone needs to know will be found in my own writings … ” February 8 1999 It’s a sweltering day in what is definitely one of the most beautiful places in the known universe. Three-wheeled taxis […]
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Blogging as a fad is over; serious blogging arrives
The South African blogging numbers for 2007 and the beginning of 2008 are in, and they tell a story almost as eloquent as do some of the blogs. Just six months ago, blogging was the next big internet fad in South Africa. Seemingly from nowhere, in the middle of the year, the number of blogs […]
Posted inBusiness, Tech
MyEnergy: A tool for powerless South Africa
That’s a powerful image of Africa’s most advanced country… Power outages in South Africa has had everyone up in arms for the past couple weeks. A simple search on M&G, The Times or Thought Leader will give you its history and interesting commentary on it. Load-shedding by Eskom, the local power supplier which also provides […]
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Online millions: The advertising model
Part one is here. You will probably never make millions from online advertising, no matter what type of website you run. However, if you are able to create a site and attract a reasonably sized and loyal audience, you can sell the site to a bigger player who can exercise the advertising potential. That’s how […]
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GAAP is so Web 0.0
I’m continually surprised at how much interest exists for the quarterly financial results of the online tech powerhouses such as Google, Microsoft and Yahoo!, as if they’re any indication of value created by the business during those three months. It’s fairly clear to me that AOL and Yahoo! are managing while spending an awful lot […]
Posted inBusiness, Lifestyle, Media, Tech
How to make millions online (part one)
You know you are behind in your financial achievements when Entrepreneur magazine starts running articles on how to make your first billion. Or when you see a property exhibition for apartments in Brooklyn, Pretoria, that cost up to R24-million. Each. Or when you read that there are more than 5 000 South Africans who became new […]
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The SA Blog Awards: Storm in a thimble
The “debate” about this year’s SA Blog Awards has gone from irrational to hilarious to just plain stupid. Fuelled by a tiny community of self-proclaimed experts who doubtlessly feel left out of the action, the war of words has labelled the awards as unrepresentative, elitist, exclusionist, ill-conceived and invalid. And all this over a completely […]
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Digital marketing: Putting effective measurement into perspective
Much has been written recently about digital marketing effectiveness and the measurement thereof. Finally, a few astute marketers are waking up to the significance of bona fide, accurate measurement. There is however, still a lot of misconception and understanding of what exactly should be measured, and why digital marketing is so effective at accomplishing just […]
Posted inLifestyle, Tech
Science fiction and the cellphone
Science fiction is not normally my first choice of reading material, unless of course it is about the trips through galaxy as described by a very funny writer called Douglas Adams. But I have been converted to the modern Cory Doctorow-style science fiction. Somehow his books seem to appeal to my vision of the future. […]
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Google sets your calendar free!
It’s been a long time since anyone thought of Google as “the good guys”. Though they have waged a war with Microsoft for everything from search to word processing, they have become more like the Redmond clan than they would ever want to admit. But, still, how can you not love them? And now they’ve […]
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SA’s best blogs
The finalists are in! The SA Blog Awards 2008 have produced an impressive (and somewhat daunting!) list of finalists in various categories. You can see them all at: http://www.sablogawards.com/2008/ I haven’t had a chance to go through them all yet (will anyone ever have a chance to go through them all?) but I do have […]