Let me tell ye how it shall be! The sun will be a blazing mass in the sky, rivers and oceans will run dry, massive swarms of locusts will roam the planet as human beings wither and die, blood will boil and turn to scabs as animals suffocate and drown in their own vomit … […]
Riaan Cruywagen
Posted inLifestyle, Media
Back in my day
Life was simpler in the 1970s. Those were the days when my mother dressed me in brown corduroy and made me eat Jungle Oats, and Maya the Bee was on TV. Things have changed since then. Yes, there is the obvious stuff like no apartheid and iPads and cars that can park themselves. But what […]
Posted inMedia
Will tweet for Crocs
Crocs shot of the day It’s amazing where a blog entry will get you. A little more than a month ago, I wrote about Crocs here on Thought Leader. Why, I wondered, did everyone hate Crocs? Why the need to be seen to be hating the brand? It struck me as rather theatrical, a form […]
Posted inBusiness, General, Media, News/Politics
Why South Africa should be run like the Loeries
Two icons meet on stage Photo: Gallo Exhilarating, exhausting and, most of all, enlightening. I’ve just returned from a two week road trip and social media campaign, travelling down to Cape Town for the Loerie Awards. (You can read all about the campaign here.) It was unbelievably hard work and worth every Red Bull-fueled moment […]
Posted inMedia
Rugby, braaivleis and Peter Stuyvesant
It’ll be interesting to see which campaigns win big at this year’s Loerie Awards this weekend in Cape Town. What will their legacy be? As a member of the very first group of South Africans to grow up with TV, the ads I grew up with are etched into my memory. My childhood was Knight […]
Posted inMedia
What is the fascination with Riaan Cruywagen?
As I type, Riaan Cruywagen is one of the top ten trending topics on Twitter in South Africa. He’s climbing fast, and will probably soon overtake Gareth Cliff, #BlackParentsQuotes and #SteveBiko (Twitterville isn’t completely shallow you know). It’s all because he stars in this ad for this weekend’s Loerie Awards*, conceptualised by Loeries CEO Andrew […]