The combination of flexible targetability, low cost and direct communication make for an effective way to improve education and address individual needs
marketing
Posted inGeneral, News/Politics
The present ‘world dis-order’
Bernard Stiegler, referring to the battle for the attention of (particularly young) users of technical devices such as smartphones, writes about the ‘dis-attention’ that results from this. What he has in mind is the manner in which capitalism, not wasting any opportunity for marketing, uses these mnemo-technical devices to disrupt the flow of attention on […]
Posted inBusiness, Media
Micro-marketing: New opiate of the masses
By Rifqah Luzita Naidoo The trends of consumer culture have most certainly evolved since the late 1940s, where critics considered people as being given superficial morals through the mass media. On the one hand technology has brought things closer; we have the world wide web, online shopping and an application for everything under the sun. […]
Posted inMedia
Can you defy the gods of marketing and win?
Every now and then, you see a marketing marvel, a product or service so obviously out of place, so spectacularly wrong, that you can only look on in amazement. Haute cuisine in Boksburg? That’s a bit like selling Dior in Delmas, or hosting a talk on Wittgenstein in the Kakamas town hall. Take the restaurant […]
Posted inLifestyle, Media
New! Improved! Designer vaginas
Insecurity is big business. We probably wouldn’t bother with half the things we buy if we felt good about ourselves. Your breath isn’t fresh enough (that’s how Listerine got its big break). Your hair isn’t straight enough (cue GHDs and Brazilian blowouts). Your teeth aren’t white or straight enough (aesthetic dentistry). You’re too pale (fake […]