Tag Archives: advertising

Banking on sexism

Earlier this year I told Standard Bank that they could stick their dishwasher where the sun doesn’t shine. The reason? It replicated 1950s sexism assuming that men in the family are breadwinners, sit around watching TV all day, and that the women in the family do all the cleaning. Accordingly men were given the opportunity…

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Standard Bank, you can stick your dishwasher where the sun don’t shine

Ek kan nie. Get a dishwasher for mom, while dad sits on his post-feminist patriarchal derriere and watches his new home theatre system? Nee. Ndixolele. Jammer, maar nee. I don’t think I need to go into what is wrong with this advert. If you don’t know by now, you will never ever ever know (apologies…

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New! Improved! Designer vaginas

Insecurity is big business. We probably wouldn’t bother with half the things we buy if we felt good about ourselves. Your breath isn’t fresh enough (that’s how Listerine got its big break). Your hair isn’t straight enough (cue GHDs and Brazilian blowouts). Your teeth aren’t white or straight enough (aesthetic dentistry). You’re too pale (fake…

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