Posted inEqualityMedia

The Mazda CX-3 advert — slick, stylish and sadly sexist

Have you seen Mazda’s latest advert for their new CX-3 model? It’s an animated production that the company describes as “telling a true African fairytale story”. It begins at the scene of a beautiful wedding. A beautiful bride-to-be, Thandi, approaches her traditionally and somewhat royally dressed groom. But, something is wrong. She cries tearfully indicating […]

Posted inEqualityMedia

A big, fat, Mzansi advertising migraine

Advertising has a way of carrying our collective cultural fantasies in nifty little 30-second bites on television and single-page print adverts in newspaper or magazines, which seem, at first, harmless and fun until, of course, they begin to illuminate the forces that inform the images we see and the consequenses of those images to our […]

Posted inBusinessHealthMedia

How is alcohol good for you?

I recently tweeted my views on the proposed ban on alcohol advertising. The ban, which I fully support, would see to it that alcohol no longer makes its regular appearance across multiple media channels. That means no more beer ads during a sports game. No more of those cider ads featuring hip-looking youth traversing the […]

Posted inGeneralHealth

The cult of the toned female body

When Gilles Deleuze claimed that what Foucault had theorised as the panoptical, carceral society of disciplined, docile bodies — economically productive and politically impotent — had come to an end more or less with the Second World War, to be incrementally replaced by “societies of control”, he would probably not have been able to anticipate […]

Posted inBusinessGender violence

Banking on sexism

Earlier this year I told Standard Bank that they could stick their dishwasher where the sun doesn’t shine. The reason? It replicated 1950s sexism assuming that men in the family are breadwinners, sit around watching TV all day, and that the women in the family do all the cleaning. Accordingly men were given the opportunity […]