Tag Archives: SOEs

Can SAA attract the “one percenters”?

By Dale van der Lingen My previous piece here centred on lessons for South African Airways (SAA) from Ford’s upending of Ferrari’s decades long dominance at Le Mans in the 1960s and our very own Springboks’ miraculous turnaround from a place where, to paraphrase Mike Tindell’s post-match analysis, they couldn’t win a raffle 18 months…

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