Who wouldn’t want to be friends with a hot, naked, friendly blonde who had recently lost her digital camera containing some very explicit photos? Thanks to Facebook’s relaxed (that is, non-existent) identity-verification process, anyone could. And did.
She received, apparently, “tens of thousands” of offers to return her lost property. Property whose finding was aided by a lot of amateurish-looking digital photos being offered to assist identification.
The use of Facebook here is interesting because it really highlights a major weakness in the social networking platform. Anyone can pretend to be anyone else. Maybe that’s a strength and a weakness. Maybe it’s the same weakness any online dating site might have. But being the market leader means, perhaps, having to take a little more responsibility than that.
Eventually it was determined that the blonde was a professional porn actress, and the whole thing a clever viral marketing campaign. Again — looking back at my Amatomu analysis piece — sex plus social networking works. Maybe sex plus anything works, though.
To see her in all her suntanned, innocent-eyed wonder, and read more about the incident have a look here: http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=479058&in_page_id=1770
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