Absa Sign Kaleidoscope1

Although @Absa told me via twitter (a while back) that they would NOT be using art on their new #lumen sign that has added such sarcastically beautiful design to the already littered Joburg skyline, just after an ad for Islamic Banking all those storeys up, yesterday I saw this.

I was a little bit happy you know.

Come on Absa. Lose the branding and be the branding instead. We don’t need logos or over-bright LEDs reminding us to bank with you. It won’t work anyway. That kind of advertising is just death. It gives us nothing to look up to.

We need imagination and you have the infrastructure now. Kaleidoscopes have always captured hearts and minds.

Author

  • Lesley Perkes writes about the state of imagination, her general loss of respect for politics and big business with too few exceptions, eyesores, aesthetically pleasing moments of bliss. Every now and then she writes too about grave matters some people think are best kept to yourself. She does not. Err. Obviously. Sometimes she writes about the silencing and the wars. MsChief at artatwork, a public arts action dis-organisation based in Johannesburg, Lesley is also #lesfolies at The Troyeville Bedtime Story, a timeless legend and neighbourgood adventure, in happy collaboration with Johannes Dreyer, photographer and artist. Writer, curator, producer and general artist with performative tendencies, in February this year Lesley spoke at TED2013 in Los Angeles. It was a life experience of note. She uses her time to fund, or find funding and resources to produce artwork and advocate for make-believe.

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Lesley Perkes

Lesley Perkes writes about the state of imagination, her general loss of respect for politics and big business with too few exceptions, eyesores, aesthetically pleasing moments of bliss. Every now and...

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