Posted inBusiness

Sustainability: From noun to verb

Corporate South Africa has long been riding the market value of buzzwords quite irresponsibly, along with the rest of a seemingly logically challenged world of commerce. Sustainability is one of these words. It exists in the minds of the economically driven community as a noun, something that pertains to a state of being towards which […]

Posted inBusinessMedia

The motivation to co-create value

The idea of authentic co-creation is quite obviously the most important shift that is happening in marketing and strategy today. It is a move away from centralised control of communications and branding to a more decentralised, user-oriented approach. At the iCommons Innovation Series last week in Jo’burg, Wikipedia founder Jimmy Wales stated that any business […]

Posted inBusiness

Dropping import tariffs to raise exports: How mumbo-jumbo conquered the policy ‘debate’

The heated discussion over the past few weeks about whether South Africa should unilaterally lower its import tariffs reminds me of Francis Wheen’s excellent book How Mumbo-Jumbo Conquered the World: A Short History of Modern Delusions. In it, Wheen documents a range of modern delusions where truths are assumed to be so obvious that there […]

Posted inBusinessMedia

Grovel time

Although I never in my Spielbergian imagination thought I’d have to post a blog like this, I apologise sincerely for any offence I caused with comments in my blog headlined: “Working on that pig’s ear, baby“. It was not my intention to hurt my young colleagues and I acknowledge I used some harsh turns of […]