Masters of our domain

In the days before mass communication and globalisation and extremely fast air travel turned our world into a shoebox (metaphorically speaking, of course) it was easy enough to be master of your domain.

Kill a few wild animals.

Perfect the art of the slow-cooked pheasant.

Tell a particularly good fireside tale.

Hell, even make fire and you’d earn some kudos.

But these days it’s a little trickier. Not quite so straightforward. Downright tricky, even.

Which could be one reason why establishments such as Wood City, Food Land and Fruit and Veg Planet are gaining popularity. Keep your eyes peeled and you’ll notice these gems everywhere.

Sure, begrudge Wood City their domain (they’re a modest bunch, happy to conquer the world city by city), but what about Food Land? Aren’t they getting a little bit ahead of themselves? A whole land of food? That’s pretty high stakes. That’s a whole lot of food. Are they sure they’re up to t?

And Fruit and Veg Planet? Now we’re getting totally out of hand. Are they aware of the implications of Fruit and Veg Planet? Every fruit on the planet? Do they have star fruit? Buffaloberries? Loquats? Saskatoons? Do they stock olallieberries? I think not.

Perhaps all these proprietors are after, though, is a little chunk of the world to own. A little domain to master. So while they could very well call it Fruit and Veg, Corner of Smith Street, how much more thrilling to own a planet full of fruit.

Whether or not this illusion is true is a whole different matter.