We have seen the internet grow up quite quickly and the technology used to power websites has become so amazingly powerful that the internet is no longer made up of glorified business cards, but highly programmable interfaces for a global community.

Web 2.0, as we know it, has definitely been the age for social platforms to emerge and set the foundations for a socially intertwined semantic web. Seamlessly integrating the world’s people and their social lives into a mashable platform now known as social networks.

Phase two has seen Google Maps and Google Earth grow up so rapidly that streetview really blew our minds the first time we saw it. GPS devices have become a dime a dozen and A-GPS enabled mobile phones are fast becoming mainstream paired with the rapid release of location based services on mobile platforms. The emergence of a contextual web is not a dream; it’s becoming real. Profile driven location based applications have the potential to change the way we interact with technology, with each other and with the world.

We interact with the web on so many levels, that leaving behind a line of crumbs that collectively define who, where, when, how and what we interface with online is ultimately enough to give web strategists wet dreams. Profiling engines have already started emerging in drips and drabs. The future of the web will be powered with contextual relevance built on user specific content and interactiveness.

In two years’ time, when you realise that Web 3.0 is actually contextual, remember: you heard it here first!

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Dee Chetty

Dee Chetty

Dee Chetty is a South Africa- and India-educated computer junkie. Focusing on strategy and new developments, Dee finds himself pushing the limits of innovation with his ideas. Dee loves open-source, mobile...

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