As customers become better informed and digitally savvy, businesses have to ditch old boardroom strategies in favour of a more customer-centric approach to build and retain trust
public relations
Posted inMedia, Tech
Nailing colours to the mast – you’re either a journalist or a PR
There is an ongoing debate in science journalism — the question of whether you can write science PR for corporates or government and also write science journalism for media houses. If you want some background, here’s an interesting piece in Nature and another blog post. While the IT industry learned about these blurred lines a […]