Posted inMedia

The genius of Lee-Ann Liebenberg

If there is one thing I appreciate in marketing it’s Honesty. I can spot a sham at the subject line, the “I make art therefore buy this crap” stuff that’s force-fed onto us every day by C-listers the world over. So I find something refreshing in the honesty that Lee-Ann Liebenberg offers in her Twitter […]

Posted inMedia

The unbearable fiction of facts

Don’t you find it amazing that in a country where people’s feelings, sensitivities, moods, prejudices and perceptions are such a dominant social phenomenon so little study is done into emotion? We are constantly hearing politicians, media analysts and every kind of researcher chirping on and on about facts and, in the process, decrying perceptions. I […]

Posted inMedia

Would you pay for online content?

Rupert Murdoch has announced plans to make users pay for online news content on websites owned by his companies. This is a major development for online news consumption. It also reflects just how bad things are for the print world when big media houses are considering milking revenue from what started as something of a […]

Posted inMedia

The enduring mystery of mascara ads

All right, I’ll admit it. I’m stumped. There’s a mascara ad on TV. Revlon or L’Oreal or Max Factor, I’m not sure, they all look the same, but it features that actress from Desperate Housewives, who tells us that this product gives lashes 12 times more volume. Twelve times! Imagine that. How do they measure […]

Posted inBusinessMediaTech

Meet Al Caphone, capo de tutti capi of SA’s telecommunications cartel

In the past six months Vodacom made more than R14 billion, 12.2% better than it performed previously. While millions of South Africans suffer the very worst of the global economic crisis, it seems counter-intuitive that a telecommunications company can bask in that kind of profitability. This should spark great admiration. Until you come face to face […]

Posted inMedia

Did Wayne Rooney earn his Brownwings?

If you believe Wikipedia, he did. According to them, Wayne Rooney played for a youth team called the Brownwings. After which he signed to Everton on a schoolboy contract. Now for our innocent readers, if you are unsure why this is a strange statement, you want to check out the definition of brown wings. The […]

Posted inMedia

Social media: The unpaid salesforce

Looking back and reflecting on what exactly has kept me from contributing to the wonders that is Thought Leader over the past year, it becomes glaringly obvious that it is the equivalent of Thought Leader exactly, that has kept my contribution on my “to do” list for such a lengthy time. Call it what you […]