Posted inMediaTech

Google SA: Set to rule

Unfortunately, I was not lucky enough to receive an invite to the Google South Africa event that happened in Johannesburg yesterday. Stafford Masie, country manager for Google South Africa, gave some insight into Google SA’s plans once it has launched in February next year. I think it’s great to see Stafford wanting to leverage the […]

Posted inMedia

Brands make their mark on Facebook

Over the last few months we have seen a bunch of brands jumping onto the Facebook bandwagon. Trying to take advantage of the trend and engage the youngsters on Facebook — demographics are becoming more diverse — the most recent to see it backfire was Walmart. My opinion on why Walmart failed, besides all of […]

Posted inMediaTech

Cliff Jennings: The facts

Cliff Jennings, the now popular Idols contestant, was exposed to blogger Bruinman to be a marketing ploy by Ogilvy. This was confirmed on Tuesday by Pierre Cloete, brand manager at M-Net. I don’t want to discuss how I feel the campaign should have been executed or how Ogilvy doesn’t understand the concept of social media. […]