Posted inGeneral

Spare me the African sunsets

The secret to successful relocation — whether between cities, countries or continents — is not to think about what you miss about the place where you used to live. I’ve never bought into romanticised notions of uniquely African sunsets or the magic of Highveld thunderstorms, and though I love the bush more than anywhere else […]

Posted inMedia

These are a few of my favourite ads

Now that I am back in South Africa, I have had a chance to catch up on some of the ads that are being flighted right now. While most are unremarkable, and a couple are actively offensive, a few campaigns do stand out. 1. The ad everybody loves right now is the TV commercial for […]

Posted inGeneral

Why I am an ex-expat, for now

Right, confession time. I haven’t blogged for a while because I have been too busy. Moving countries and starting a new job tends to have that effect. Yes, I am back in Joburg and yes, I am one of the returning expats the Sunday Times wrote about with such undisguised schadenfreude earlier this year. Don’t […]

Posted inMedia

Mrs Balls-up

“Admiring advertising for its creativity is a bit like admiring Nazism for its cool uniforms,” Chris McEvoy wrote recently, and even though I’ve worked in the ad industry for virtually my entire salaried career*, it’s awfully tempting to agree with him. “The advertising industry is a soulless vortex that sucks up all the creativity it […]

Posted inLifestyle

The pointlessness of bling

I’ve never really seen the point of bling. Of course, I have my wedding and engagement ring (which used to be two separate rings until a bee flew in through the window and stung the fourth finger of my left hand, causing it to swell grotesquely and forcing me to cut them off. Long story.) […]

Posted inMedia

I wish more advertising was like this

I’ve always believed in the power of advertising, not just to sell stuff, but to transcend the narrow boundaries of commercial speech, to express joyful creativity or capture a particularly telling insight — and sometimes both. This is especially true in South Africa. Think back to the 1990s, when the little white mouse used the […]