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Llew Claasen

Llew Claasen

Llew is the CEO of KeyJam.net, which specialises in corporate training that builds in-house web-commerce competencies and consults around contextualising developments in the web environment and its associated technologies. He was co-founder, head of online marketing and COO of search-engine marketing specialists incuBeta.com. He is currently completing the final dissertation portion of a master's in management of technology and innovation, MSc (MOTI), and keeps his regular blog at www.KeyJam.net.

Posted inLifestyle, Media

Cliff Jennings, lonelygirl15: We’re all playing characters anyway, so why the fuss?

Llew Claasen by Llew Claasen 18 September 200719 September 2007

I must have been napping during the class on ethics in marketing, because I don’t understand the reason for the furor over the Cliff Jennings/Idols saga in South Africa. This has happened before, is happening as I sit here and will certainly become more prevalent in the future. In May 2006, a 1:32 webcam video […]

Posted inMedia, Tech

Technology qualifications not meeting needs of SA web

Llew Claasen by Llew Claasen 10 September 200711 September 2007

My colleague and fellow Thought Leader contributor Vinny Lingham and I recently spent some time together discussing what we believe is the next wave of innovation on the web, post the social-networking drivers of Web 2.0. We believe that the world is poised for a dramatic increase in demand for niche, concise, on-demand skills training. […]

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