I have been following the series of Direct Marketing articles by Kieth Wiser published on Marketing Web with interest. I have noticed with particular interest, some defensive views from the Above The Line (ATL) crowd who are laying claim to the digital marketing crown. As an outsider to the both ATL and direct marketing, the […]
Kevin Lourens
Kevin Lourens is a founder and CEO of Cambrient Internet Applications, one of South Africa's leading digital marketing companies specializing in the development of digital marketing campaigns and large scale websites for some of South Africa's leading corporate companies. Founded in 2000, Cambrient counts Multichoice, Peermont, Pick 'n Pay, Moneyweb and an over 50 other clients as key customers.
Kevin as a BSC: Mathematical Sciences Degree from the University of Johannesburg.
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Online conversion paths – the intelligent road to results
Online retailers are particularly sensitive to the effectiveness of their online checkout process. The measurement metric of shopping cart abandonment is a no brainer — if people abandon a virtual trolley piled high with goodies prior to check out, the till does not ring and marketing expenses incurred in attracting customers in the first place […]