Ask any marketer about his email marketing endeavours and you’ll hear about click through rates, A/B testing, spam prevention, double opt in, legal compliance and what not. Clearly, this is big business and if it’s something you’re familiar with, you will no doubt appreciate the cost of time, skills and expertise required for it to […]
Henré Rossouw
Henré is the product sales and conversion commentator for Rocketseed South Africa, an e-marketing company that integrates its custom built software to optimize regular business emails with interactive sales and marketing campaigns.
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TechLeadership through free education
Ok, so I’m a TechLeader now according to the cool gang at the Mail & Guardian Online. But I think it’s best to get some things out in the open before I continue on my leading ways. I know squat about technology. (Ok, that’s not entirely true, but I work on a 2005 model Toshiba […]