For those of you whom I have not been able to say a personal “best wishes” to, let me take this opportunity to wish you a relaxed and safe festive season, wherever you might be going, or staying. May it refresh you, energise you and afford you new insight and perspective into your life, your […]
Darren Smith
Darren thinks that in the world of The Long Tail, 'Niche is Nice'.
Actually, he thinks 'Niche' really rocks.
Darren is a fundi on B2B media, technology stuff, and does things like hit small white balls, jump off cliffs and out of aeroplanes, ride bikes on occasion, and take pictures of people when they're not looking. He describes himself thus:
Media. Green tech. Bullet the blue sky. red espresso. Marmalade. Zebu. Dark chocolate. Double Jameson on ice. Jonathan Livingston Seagull. Blue. Rock. Energy.
A visionary entrepreneur, most recently the Managing Director of Technews Publishing, and Chief Sales & Marketing Officer of Kgwanyape Energy Solutions (a green tech start-up), Darren now heads up SmartR Media, which is (as the name implies) SmartR.
Posted inTech
OpenSocial gets off to a hacking great start
Google’s OpenSocial was launched amid great expectation last week, with virtual groupies waiting for the doors to open. While I wasn’t among those pitching their tents, so to speak, outside Google’s OpenSocial landing page, once I had come across the fact that it open for business, I thought I’d check it out. OpenSocial holds much […]
Posted inMedia
Facebook: Pokes vs real penetration
We’ve all heard about how Facebook has changed the face of the planet, sucking even the most technophobic business dowdies into its vortex. I’m not going to debate the merits, or otherwise, of Facebook as an investment (ask Microsoft), as an application platform (ask Google), or as a waste of time (ask anyone). What I […]
Posted inMedia
Media ethics and guerrilla warfare
It has been with some interest that I have followed the ongoing discourse over the “us versus them” (mainstream media versus the blogosphere) issue, and its potential impact on the media landscape. Vincent Maher has pretty exhaustively tackled some of the issues in his paper Towards a Critical Media Studies Approach to the Blogosphere, and […]