The year is 2011, advertising, marketing and communications agencies are beside themselves with the array of channels from which to promote and publicise their clients’ products and services. TV, radio, print, Twitter, Facebook, mobile and the list goes on. Armed with a new brief, the client calls up the agency and gets them to craft […]
Benedict Matjiu
Benedict Matjiu is a Joburg based marketing guy who can be described as a petrol head, patriot, trend hunter, technophile and aspirant rock star. When not providing brand direction to his clients, he can be found tweeting at @Ben_Matjiu and writing pieces for his blog bsidethepoint.wordpress.com
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When in doubt…reach for your phone
You sit down to enjoy a cup of coffee with a friend and at one point or another your friend needs to dart off to visit little girls’ room. You know they will only be gone for three mins but for some strange reason you think and feel as though those three mins are the […]