In the last post, I was quite excited by the application of location-based services in a community that has the infrastructure to generate enough traffic. I’d like to temper that exuberance with some considered thinking. It involves a good story, and a not-so-good story. And one word, for which I have my “banking” experience to […]
Andy Hadfield
Andy Hadfield is a digital native (can’t remember life without the Internet) and is fascinated with the impact it is having on our lives and businesses. An entertaining and compelling personality, Andy speaks with authority and insight about the new shape of life, work and play in the digital world.
Importantly though, he’s not a “techie”! Andy understands the hard realities of business, and delivers pragmatic, realistic lessons from the future, which every business will find valuable. His intensive front-line experience underpins these viewpoints.
He has played in every corner of the digital industry, launching his first startup at age 19 - getALife (gAL) was a social network before the word was even invented. The site was a political and community mouthpiece for South African students between 1997 and 2005 and was covered on every major media platform, including Time Magazine. It also has the dubious honour of being sued by Robert Mugabe.
He then spent the next 7 years honing his strategic skills across a range of industries, including finance, professional services, construction and media. With The Virtual Works, this included building the digital platform that underpins “The Deloitte Way”, a real time strategic assessment, staff engagement and reward programme. He was also involved in creating Africa’s first monetised niche social network (www.designmind.co.za) which drives communication and collaboration across the construction industry.
At First National Bank, Andy helped develop a team to manage digital strategy across the consumer banking segment. This included projects such as corporate crowdsourcing, the bank's first official FaceBook presence, a major overhaul of www.fnb.co.za and a world-class “Amazon-style” online sales system for financial products.
Since 2010, he founded and operates www.OneBigWidget.com, a boutique strategic consultancy and stable of pioneering digital projects. You can find him on www.andyhadfield.com or tweeting his love for cricket, wine and the new style of business on www.twitter.com/andyhadfield.
SXSW South Africa Series #3 – Location-based marketing suddenly makes sense…
Checked into my first hotel in Austin, a little one night stop before hitting the Hampton Inn and Suites with the rest of the SA delegation. My bag didn’t arrive — which carries on a long and stormy relationship I have with baggage. And airlines. Ahem. Delta. Anyhoo, the Delta Airlines lady was wonderfully pleasant […]
SXSW South Africa Series #2 – WiFi on planes…
So I’m winging my way off to Austin, Texas for the SXSW Conference. I’m on the connection flight via Atlanta, blogging this while 30000 feet or more in the air. Yup. Go Go Wifi on Delta flights. I’ll do a speed test ;) (Update: Speed Test gave me over 100 kb / second — that’s […]
SXSW South Africa Series #1 – Surviving on an iPhone…
And we’re off. I’m sitting at OR Tambo airport, having a farewell Castle Draught before embarking on a mind-numbing, Stillnox induced flight to Atlanta and then Austin. Bumped into Mike Stopforth. He was having lamb shank. Something I don’t know? So here’s the deal for SXSW (follow the #sxswSA tag on Twitter). I’m going to […]
Trends 2010: Digital strategy in four easy steps
I do get tired of the frantic “trending” that occurs at the beginning and end of every year. Hence, I tend to sit back, take it all in and try give a summarised, more considered view a month or so later. Call it cutting through the clutter, if you will … So, without any further […]
Nokia N97: The pros and cons
Fleishman South Africa were kind enough to lend me a Nokia N97 for a couple of weeks. This phone was coming into focus for me as an upgrade competitor to the iPhone 3GS. Add to that, a fairly nifty digital marketing campaign and my interest was piqued. Straight into it then … The PROs * […]
Catching up with Nokia Music Store’s Jake Larsen
I had the opportunity recently to have a text exchange (read: questions by email — the interview style of the time-pressed blogger) with Jake Larsen, head of the Nokia Music Store (Middle East and Africa). I was interested in how the Music Store has been doing post launch as it always takes a while for […]
Finance on the web, now with added friendliness
We’re really proud to announce the next step in our digital journey at FNB — the launch of the brand spanking new website. The website relaunch has been a project of mammoth proportions, with amazing collaboration between teams from all over the bank. As I blog this, the guys from the online team are still […]
Teach the technophobe: Challenge no 1
Nokia’s Teach the Technophobe: Eight brave Nokia fans have signed up to help some close friends and family join the messaging generation using the E75. Their technophobes will negotiate various hurdles and challenges. The one who finishes this training to the best of their ability will win their coach the opportunity to trial five E75s […]
The ethics of digital advertising…
I’ve been victim (stupidity or entrapment, I’m not sure yet) to a couple of mobile subscription services recently. Browsing any old half-decent mobile site only to be hit with a 5 euro/month charge that apparently I opted into once downloading the content. And no. It wasn’t THAT kind of content. It brings to mind the […]
How can we help you — FNB’s financial community
It’s been a long time coming in this country, and another proud move towards a true virtual community. Today, FNB launched How Can We Help You, a niche social network centred on financial content. And I’d like to think we really are first to market here. Corporate brands can easily become “social” for social’s sake. […]
Is RSS dead?
I’ve been catching up on my RSS feeds lately. A new thing for me. It has actually been a fairly disappointing experience. Well over half my RSS feeds are truncated, forcing you to click through to a site. I tend to browse most of my feeds using Google Reader mobile on the Nokia E71. This […]