A quick reminder, we’re asking questions and trying to answer them in a way that will get people to change. The questions are: Why is the Internet advertising spend in South Africa one sixth that of Switzerland or even Belgium, when we share similar audience sizes? Why do brand marketers keep telling me that on-line […]
Adrian Hewlett
Adrian Hewlett is a graduate of UCT and is currently the chairman of South Africa's On-line Publishers Association (OPA). His day job consists of running Habari Media, South Africa's leading new media sales house. Habari exclusively represents MSN's network, Sharenet and Careerjunction to name a few and runs offices in all major SA centres, Lagos, Dakar and Maputo. Having previously launched www.Lodgestaff.com , the latest on-line business incubated through Habari is leading financial comparison site www.Justmoney.co.za Adrian is passionate about growing the on-line industry and believes 2008 is going to be a major turning point for the industry following similar tipping points in Europe three years ago.
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Freakonomics local style: Part one
I’m in the middle of a book called Freakonomics and, as usual, when reading something that interests me, I tend to apply what the author is discussing to what’s relevant in my everyday life. One of the key points in the book refers to asking the right questions. Someone who can ask really good questions […]