Tag Archives: Mayihlome Tshwete

The problem with the Rémy Martin man

Mayihlome Tshwete is the face of Rémy Martin. The billboard is plastered arrogantly in Rosebank (you can’t miss it if you’re driving down Bolton Road). The kind of masculinity advertised by the campaign — “You only get one life. Live them” — features young men such as Tshwete as the “product” of the slash generation….

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