Tag Archives: Durex

Does THAT poster get under your skin?

Let me state right upfront that I really do have better things to do than write about THAT poster. Four strategies (one of them for a campaign to celebrate our Constitution, which I’m excited about because it’s the closest yet I’ll get to putting the theory I explored in my thesis into practice). Various commissioned…

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Did Durex screw its own brand?

Handing your Twitter account over to a complete doos is the PR equivalent of giving a loaded gun to a drooling moron. Jen Thorpe has written about the Durex Twitter cock-up from a feminist stance. Inevitably, there are those who can’t see anything wrong with what Durex did. But from a brand point of view,…

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