Tag Archives: SABC

New! Improved! The nation, on sale now

In 30 seconds, an ad can tell you more about the South African psyche than an entire day spent wading through a dissertation. A contentious statement to make, I know, but with the Loerie Awards festival taking place this weekend (I’ll be blogging it all here), worth some reflection. The significance of advertising’s role in…

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What is the fascination with Riaan Cruywagen?

As I type, Riaan Cruywagen is one of the top ten trending topics on Twitter in South Africa. He’s climbing fast, and will probably soon overtake Gareth Cliff, #BlackParentsQuotes and #SteveBiko (Twitterville isn’t completely shallow you know). It’s all because he stars in this ad for this weekend’s Loerie Awards*, conceptualised by Loeries CEO Andrew…

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