Tag Archives: The Loerie Awards

Why South Africa should be run like the Loeries

Two icons meet on stage Photo: Gallo Exhilarating, exhausting and, most of all, enlightening. I’ve just returned from a two week road trip and social media campaign, travelling down to Cape Town for the Loerie Awards. (You can read all about the campaign here.) It was unbelievably hard work and worth every Red Bull-fueled moment…

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What is the fascination with Riaan Cruywagen?

As I type, Riaan Cruywagen is one of the top ten trending topics on Twitter in South Africa. He’s climbing fast, and will probably soon overtake Gareth Cliff, #BlackParentsQuotes and #SteveBiko (Twitterville isn’t completely shallow you know). It’s all because he stars in this ad for this weekend’s Loerie Awards*, conceptualised by Loeries CEO Andrew…

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