Tag Archives: Sam Wilson

Did Durex screw its own brand?

Handing your Twitter account over to a complete doos is the PR equivalent of giving a loaded gun to a drooling moron. Jen Thorpe has written about the Durex Twitter cock-up from a feminist stance. Inevitably, there are those who can’t see anything wrong with what Durex did. But from a brand point of view,…

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Supermodels are normal too…aren’t they?

Marie Claire SA had an interesting idea for their November issue. They decided to call it the “Love Your Body” issue and invite six major South African ad agencies to come up with campaigns to encourage ordinary women to love the bodies they’ve got. I have yet to see the images they produced, but by…

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