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Manto, the multimedia story

The Sunday Times story surrounding our embattled health minister has been a good example of integrated journalism. The newspaper broke the big story, yet the online presence went further than just plonking a repeat of the story on the web.

Nowadays, media companies are publishing source material and the original supporting documentation of their stories with increasingly regularity. The Sunday Times website is no exception, having scanned source documents relating to the story, including legal letters, court documents and full statements. These don’t always make for riveting reading, but at least demonstrates transparency that further builds trust between a publication and its readers. It also puts the paper on a more solid legal footing if the source documents for a story are there for all to see.

Secondly, I was interested in a video interview with Sunday Times editor Mondli Makhanya here by Fred Khumalo, which I think added to the overall story. I’ve read Mondli’s columns, I’ve read the story — but here he was in the virtual flesh, talking to me. I may be wrong, but is this — a newspaper editor being interviewed by his own website via online video for background on a major story — a South African first?


  • Matthew Buckland is the former GM of the Mail & Guardian Online and co-founder of award-winning blog aggregator and editorial blog Thought Leader. He has worked in the online medium all his working life literally from its inception in South Africa. He was one of the first new media graduates out of Rhodes University and has previously worked for, Carte Blanche (Interactive), Johncom (e-media) and the BBC Online ( in the UK. He is a computer fundi and has had one since the age of 7 (ZX Spectrum 48k), where he spent most of his time creating computer games in BASIC. He has spoken around the world on online media issues, including New York, Germany, Kenya and London.