Lesley Perkes
Lesley Perkes

Kaleidoscope sky by Absa

Absa Sign Kaleidoscope1

Although @Absa told me via twitter (a while back) that they would NOT be using art on their new #lumen sign that has added such sarcastically beautiful design to the already littered Joburg skyline, just after an ad for Islamic Banking all those storeys up, yesterday I saw this.

I was a little bit happy you know.

Come on Absa. Lose the branding and be the branding instead. We don’t need logos or over-bright LEDs reminding us to bank with you. It won’t work anyway. That kind of advertising is just death. It gives us nothing to look up to.

We need imagination and you have the infrastructure now. Kaleidoscopes have always captured hearts and minds.