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Thought Leader

Thought Leader

Comment and analysis from across the continent

John Akinribido

John Akinribido is the Founder and chief executive of CMG Marketing Communications (CreativeMagic Group), a Johannesburg based, Pan-African marketing communications agency

Posted inBusiness

Use black agencies to target black consumers

by John Akinribido 15 June 202115 June 2021

We shouldn’t just copy all our concepts from the West and paste them for African consumption

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