Tyler Reed

Two emerging trends we need to foster

I’ve done my fair share of predicting trends and telling people which trends to watch for their business and marketing goals. However, these trends are all for the benefit of certain individuals or companies. What about the average man? I feel we need to foster “trends” that are really important to the sustainability and growth…

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Hawkers: I admire their spirit

Hawkers: the guys who are at almost every single robot at which you stop; the reason you keep your windows rolled up and enjoy your air conditioning. I spend a considerable amount of time in traffic, like every other Johannesburg resident. The one thing that never ceases to amaze me is the spirit of these…

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Google SA: Set to rule

Unfortunately, I was not lucky enough to receive an invite to the Google South Africa event that happened in Johannesburg yesterday. Stafford Masie, country manager for Google South Africa, gave some insight into Google SA’s plans once it has launched in February next year. I think it’s great to see Stafford wanting to leverage the…

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Brands make their mark on Facebook

Over the last few months we have seen a bunch of brands jumping onto the Facebook bandwagon. Trying to take advantage of the trend and engage the youngsters on Facebook — demographics are becoming more diverse — the most recent to see it backfire was Walmart. My opinion on why Walmart failed, besides all of…

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Cliff Jennings: The facts

Cliff Jennings, the now popular Idols contestant, was exposed to blogger Bruinman to be a marketing ploy by Ogilvy. This was confirmed on Tuesday by Pierre Cloete, brand manager at M-Net. I don’t want to discuss how I feel the campaign should have been executed or how Ogilvy doesn’t understand the concept of social media….

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Google In SA – The Boom Approaches

As Vinny Lingham, a well-know South African Internet entrepreneur, mentioned this morning, Google is coming to South Africa. They have appointed Stafford Masie as the General Manager.

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