Posted inMediaNews/Politics

Dear Jessica: Thank you

Dear Jessica, I feel sorry for you. Really I do. You got up on Friday and tweeted that it would be a good day, without having any idea that by the end of it you’d have lost your sponsorship and your FHM title and been reported to the Human Rights Commission (HRC). So I’d like […]

Posted inMedia

What does LinkedIn have to do with nude yoga?

More than you’d expect, actually. I’ll state this right upfront: I love to hate the world’s largest business social network. The random, irrelevant contact requests from so-called “friends”. The dull, tiresomely self-promoting discussion topics. Half the people on it haven’t updated their profiles since the Rinderpest. Oh yes, and then there’s the fact that after […]

Posted inMedia

Did Durex screw its own brand?

Handing your Twitter account over to a complete doos is the PR equivalent of giving a loaded gun to a drooling moron. Jen Thorpe has written about the Durex Twitter cock-up from a feminist stance. Inevitably, there are those who can’t see anything wrong with what Durex did. But from a brand point of view, […]