Tag Archives: marketing

Micro-marketing: New opiate of the masses

By Rifqah Luzita Naidoo The trends of consumer culture have most certainly evolved since the late 1940s, where critics considered people as being given superficial morals through the mass media. On the one hand technology has brought things closer; we have the world wide web, online shopping and an application for everything under the sun….

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Can you defy the gods of marketing and win?

Every now and then, you see a marketing marvel, a product or service so obviously out of place, so spectacularly wrong, that you can only look on in amazement. Haute cuisine in Boksburg? That’s a bit like selling Dior in Delmas, or hosting a talk on Wittgenstein in the Kakamas town hall. Take the restaurant…

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New! Improved! Designer vaginas

Insecurity is big business. We probably wouldn’t bother with half the things we buy if we felt good about ourselves. Your breath isn’t fresh enough (that’s how Listerine got its big break). Your hair isn’t straight enough (cue GHDs and Brazilian blowouts). Your teeth aren’t white or straight enough (aesthetic dentistry). You’re too pale (fake…

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