Tag Archives: gender roles

The Mazda CX-3 advert — slick, stylish and sadly sexist

Have you seen Mazda’s latest advert for their new CX-3 model? It’s an animated production that the company describes as “telling a true African fairytale story”. It begins at the scene of a beautiful wedding. A beautiful bride-to-be, Thandi, approaches her traditionally and somewhat royally dressed groom. But, something is wrong. She cries tearfully indicating…

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