Tag Archives: brand

Yes, there’s more to Africa than poverty

By Zdena Mtetwa Let us be wary of becoming blindly defensive Africans who deny the challenges faced by our continent, sweeping the dirt under the rug, as though it did not exist. But with the same breath, let us also be brave Africans who stand for the brand Africa, highlighting the hard work of our…

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Did Durex screw its own brand?

Handing your Twitter account over to a complete doos is the PR equivalent of giving a loaded gun to a drooling moron. Jen Thorpe has written about the Durex Twitter cock-up from a feminist stance. Inevitably, there are those who can’t see anything wrong with what Durex did. But from a brand point of view,…

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