Tag Archives: Loerie Awards

Birding for beginners

Twitching is a term used in birding circles to describe the act of travelling far and wide to track down rare birds. Twerking is a term used in birding circles to describe the act of standing in the bush with your tush in the air chasing off birds. Our hiking party did neither on the…

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Here’s to South African creativity

So the announcement has finally been made: Cape Town is World Design Capital for 2014, ahead of Dublin and Bilbao. This is great news for creativity in South Africa. Cape Town has long focused on positioning itself as a creative hub — film, advertising, design — and this is paying off. It’s the kind of…

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Will tweet for Crocs

Crocs shot of the day It’s amazing where a blog entry will get you. A little more than a month ago, I wrote about Crocs here on Thought Leader. Why, I wondered, did everyone hate Crocs? Why the need to be seen to be hating the brand? It struck me as rather theatrical, a form…

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New! Improved! The nation, on sale now

In 30 seconds, an ad can tell you more about the South African psyche than an entire day spent wading through a dissertation. A contentious statement to make, I know, but with the Loerie Awards festival taking place this weekend (I’ll be blogging it all here), worth some reflection. The significance of advertising’s role in…

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Rugby, braaivleis and Peter Stuyvesant

It’ll be interesting to see which campaigns win big at this year’s Loerie Awards this weekend in Cape Town. What will their legacy be? As a member of the very first group of South Africans to grow up with TV, the ads I grew up with are etched into my memory. My childhood was Knight…

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