Tag Archives: Brand South Africa

The Madiba Roadshow

Reality TV is funny business. Everyone in the industry knows that you score massive ratings, sometimes even in spite of viewer scepticism, when you allow an audience a window into the so-called real day in the life of a celebrity. As spectators we have a love-hate relationship with reality television precisely because it allows us…

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Yes, there’s more to Africa than poverty

By Zdena Mtetwa Let us be wary of becoming blindly defensive Africans who deny the challenges faced by our continent, sweeping the dirt under the rug, as though it did not exist. But with the same breath, let us also be brave Africans who stand for the brand Africa, highlighting the hard work of our…

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South Africa needs a new national myth

I’ve been talking to a lot of people lately. The young tech entrepreneurs and artists I met at Culture Shift. The 40-something filmmaker, writer and consultant I first encountered at an idea orgy (where ideas mate to produce new ideas). The marketing guru inspired by the potential for technology to inspire new social movements. The…

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