Posted inGeneral

Questions to ask before starting a social media campaign

One of the sections in my recently updated free social media primer highlights some questions that I think need answering before diving head first into the social media landscape. There’s probably many more questions that I could add to this list. Please feel free to add what you think is missing… Why do you want […]

Posted inGeneral

Social-media marketing needs a new name

Many people involved in the South African (and global) social media industry will agree that, if anything, these past few years have taught us a lot about web-based content and copywriting, online communities and networks, and marketing and communications on the internet. We have also seen how numerous companies, both locally and abroad, find value […]

Posted inBusinessMedia

Social-media marketing needs a new name

Many people involved in the South African (and global) social media industry will agree that, if anything, these past few years have taught us a lot about web-based content and copywriting, online communities and networks, and marketing and communications on the internet. We have also seen how numerous companies, both locally and abroad, find value […]

Posted inTech

Are you prepared for the internet of tomorrow?

Where once web users and technology each formed an independent part of the internet, something happened in recent years where the distinction between man and technology slowly disappeared, where each “realised” that the one could not successful evolve on this thing called the world wide web without the other. Enter the web of today, a […]