Gino Cosme

B2B marketers starting to embrace social media

Can social media be used for business-to-business (B2B) brands? The answer is, yes! The reason why I think social media is not, yet, a mainstream activity for many B2B marketers is because the outcomes that most B2B marketers seek to deliver on are more suited towards “traditional” online and offline marketing techniques such as pay-per-click…

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Twenty websites to spark your creativity

Every now and again I find myself low on creativity and in need of some inspiration. The thing with creativity though is that you can’t force it on. Instead, you need to feed it with “creative fuel” (random stimuli) and eventually your AHA! moment takes place. I’ve listed below some websites that I often visit…

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Questions to ask before starting a social media campaign

One of the sections in my recently updated free social media primer highlights some questions that I think need answering before diving head first into the social media landscape. There’s probably many more questions that I could add to this list. Please feel free to add what you think is missing… Why do you want…

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Social-media marketing needs a new name

Many people involved in the South African (and global) social media industry will agree that, if anything, these past few years have taught us a lot about web-based content and copywriting, online communities and networks, and marketing and communications on the internet. We have also seen how numerous companies, both locally and abroad, find value…

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Social-media marketing needs a new name

Many people involved in the South African (and global) social media industry will agree that, if anything, these past few years have taught us a lot about web-based content and copywriting, online communities and networks, and marketing and communications on the internet. We have also seen how numerous companies, both locally and abroad, find value…

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Social media is and should be seen as a communications discipline

Any good public relations professional or agency knows that good PR is not the result of media relations only, but also the result of building relationships with journalists and publishers, who in turn go on to build relationships with their readers. Similarly, any reputable marketer knows that good marketing is a by-product of vertical and…

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Are you prepared for the internet of tomorrow?

Where once web users and technology each formed an independent part of the internet, something happened in recent years where the distinction between man and technology slowly disappeared, where each “realised” that the one could not successful evolve on this thing called the world wide web without the other. Enter the web of today, a…

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